Friday 25 May 2018

How Blockchain will influence the Social Media Marketing


This article talks about 5 blockchain trends that will influence the Social Media marketing. Whether you are a marketer or business owner using social media to reach your potential customers, this article will offer a fair idea and how to deal with it. 





















Blockchain technology is all set to jump on different industries and create new opportunities. Unlike other technologies, blockchain has immense popularity and media space. Probably, it can put an end to the advertising revenue issues for influencers.

Social media is now the heartbeat of communication and connecting with others. Companies use platforms like Facebook, and Twitter to build their brands are going to witness a dramatic change. Blockchain technology will make an impact on how companies network, their customers and all business related activities over social media platforms.

It’s a high time that you prepare yourself to develop a blockchain app to fight with the changing online business world and get best out of it.   

·        Look for verified consumers
No company wants to continue to market in the black hole of social media and false PPC ad impressions. Now, the business will get the chance to connect with verified consumers and not bot. This is all by blockchain technology and smart contracts which look after consumer verification for increase in marketing Return on Investment.


·        Verified marketplaces too
Just like verified identities will influence, so will be the verified marketplaces. Getting connected to already interested and the verified marketplace will definitely lessen the effort of marketing and increase the ROI. You will actually get in touch with a verified group of individuals and blockchain technology will continue this phenomenon over social platforms.

·        Crypto-enabled social media
You will see an interesting mix of cryptocurrencies and blockchain-enabled social media platforms. The social media users will get a choice on which to network as the decentralized platform will become a commonplace. If each business post you make earn you a little amount of bitcoin, then automatically the platform will attract more engagement. The crypto-enabled social platforms will offer the opportunity to get rewarded.

·        Crypto Collectibles on the scene
These are entirely a new class within the crypto-sphere. Each Crypto Collectible is unique and its value is dependent on that uniqueness. The crypto collectible sector will influence the future social media. The virtual goods, crypto trading and many more things will open new investment opportunities over social media.

·        No more fake content
The life of fake news and spam bots are in danger. The content distribution will be based on verified information and it will be traceable. So, the smart contracts and blockchain technology have all the potential to restrict all such poor activities over social media which is a great option for brand builders.

Early adopters will definitely have some advantages. The platforms like Snapchat, Facebook, Instagram, Pinterest and Twitter will see a dramatic change. The sooner you understand the potential, the sooner you can implement changes to your social media marketing strategy.

We are an IT solution company working on the latest development of Blockchain Technology, ICO launch and Mobile application. We provide an end-to-end software solution. If you seek any help regarding blockchain and how it can boost your business. Get in touch.





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